Going Social

Going Social

Excite Customers, Generate Buzz, and Energize your Brand With the Power of Social Media

Downloadable Audiobook - 2012
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If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Publisher: [United States] : Gildan Audio : Made available through hoopla, 2012
Edition: Unabridged
ISBN: 9781469085906
1469085909
Branch Call Number: Streaming Audiobook
Characteristics: 1 online resource (1 audio file (480 min.)) : digital
Additional Contributors: hoopla digital

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