The FounderDVD - 2017
Tells the true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
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Near the film’s beginning, not in IMDb:
Persistence. Nothing in the world can take the place of persistence. Talent won't. Nothing is more common than unsuccessful men with talent. Genius won't. Unrewarded genius is practically a cliché. Education won't.
The world is full of educated fools. Persistence and determination alone are all powerful. Show that you don't have to be defeated by anything. That you can have peace of mind, improved health... and a never-ceasing flow of energy. If you attempt each and every day to achieve these things... the results will make themselves obvious to you. While it may sound like a magical notion... it is in you to create your own future. The greatest discovery of my generation is... that human beings can alter their lives by altering their attitude of mind. Or as Ralph Waldo Emerson declared, "a man is what he thinks about all day long."
What you ought to be doing... is buying up plots of land... then turning around and leasing said plots to franchisees. Who as a condition of their deal... should be permitted to lease from you, and you alone. This will provide you with two things.
1. A steady up front revenue stream... money flows in before the first stake is in the ground.
2. Greater capital for expansion. Which in turn fuels further land aquisition... which in turn fuels further expansion... and so on, and so on.
Land. That's where the money is. And more than that, control. Control over the franchisee. Fail to uphold quality standards, you cancel their lease. Control over Dick and Mac. End result, you'll have the banks and the franchisees in the palm of your hand.
Hi, welcome to McDonald's. May I take your order?
- Yeah, I'll have a hamburger, french fries, and a Coca-Cola.
That'll be 35 cents please.
You think big, don't ya Joan?
-Is there any other way to?
Well, you'd be surprised. A lot of people are afraid of taking a chance to, you know, reach for greatness.
-That's so sad.
I agree. Ambition. That's the stuff in life. What was that saying? Fortune favors the bold.
Quotes below and many more are in IMDb:
Now, I know what you're thinkin'. How the heck does a 52 year old, over-the-hill milkshake machine salesman... build a fast food empire with 16,000 restaurants, in 50 states, in 5 foreign countries... with an annual revenue of in the neighborhood of $700,000,000.00... One word... PERSISTENCE. Nothing in this world can take the place of good old persistence. Talent won't. Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliché. Education won't. Why the world is full of educated fools. Persistence and determination alone are all powerful.
You know, contracts are like hearts... they're made to be broken.
Mr. Kroc, if you're not making money hand over fist, something's terribly wrong.
It's all bluster, Dick. His bark is worse than his bite.
-That's what Neville Chamberlain said.
If phony powdered milkshakes is your idea of progress you have a profound misunderstand of what McDonald's is about.
- I have a far greater understanding of McDonald's than you two yokles.
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