The Tipping Point
How Little Things Can Make A Big DifferenceeBook - 2006
From Library Staff
multcolib_recommends2 Sep 08, 2015
Through entertaining anecdotes Gladwell explains the phenomena of fads, or how little actions can ripple outward until a “tipping point” is reached which results in a dramatic change.
multcolib_recommends5 Mar 04, 2014
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.
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"What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think that who we are and how we act is something permanently set by our genes and our temperament...We are actually powerfully influence by our surroudings, our immediate context, and the personalities of those around us." pg 258-259
''The Tipping Point,'' by Malcolm Gladwell, is a lively, timely and engaging study of fads. Some of those he writes about fit snugly into the long tradition of crowd behavior: out-of-fashion Hush Puppies resurged into popularity in 1994 and '95; teenagers, despite repeated health warnings, continue to smoke and in the past few years have been doing so in increasing numbers; and in 1998 a book called ''Divine Secrets of the Ya-Ya Sisterhood'' reached a sales mark of two and a half million copies. Some of the other phenomena analyzed by Gladwell are a bit more unusual, including the decline in crime in New York City that began under Mayor Rudolph W. Giuliani. But all of them can be taken as examples of how unpredictable people can be when they find themselves in the throes of doing what everyone else is doing at the same time. - The New York Times
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