The Birth of Korean Cool

The Birth of Korean Cool

How One Nation Is Conquering the World Through Pop Culture

eBook - 2014
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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURYBy now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture.Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone.
Publisher: 2014
ISBN: 9781250045126
Branch Call Number: OverDrive ebook
Characteristics: 1 online resource
Additional Contributors: OverDrive, Inc


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Veepea Sep 10, 2017

I read this book in preparation for a trip to South Korea, and also as a fan of their dramas, and out of curiosity about their culture. It was very interesting and I think some of the topics covered could be explored in-depth in their own books. I recommend it to anyone who wants to learn more about the miracle of modern South Korea!


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