Branded Women in U.S. Television

Branded Women in U.S. Television

When People Become Corporations

eBook - 2014
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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
Publisher: Lanham : Lexington Books, 2014
Copyright Date: ©2014
ISBN: 9780739187944
Branch Call Number: Electronic book
Characteristics: 1 online resource (134 pages)
Additional Contributors: ProQuest (Firm)


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