Reflections on Business-to-business Marketing in the Twenty-first Century

Reflections on Business-to-business Marketing in the Twenty-first Century

eBook - 2006
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In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging.
Publisher: Bradford : Emerald Group Publishing Limited, 2006
Copyright Date: ©2006
ISBN: 9781845449230
Branch Call Number: Electronic book
Characteristics: 1 online resource (211 pages)


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