Marketing for Sustainability
Towards Transactional Policy-makingeBook - 2002
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Publisher: Amsterdam : IOS Press, 2002
Copyright Date: ©2002
Branch Call Number: Electronic book
Characteristics: 1 online resource (522 pages)