Marketing for Sustainability

Marketing for Sustainability

Towards Transactional Policy-making

eBook - 2002
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This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Publisher: Amsterdam : IOS Press, 2002
Copyright Date: ©2002
ISBN: 9781601294449
9781586032043
Branch Call Number: Electronic book
Characteristics: 1 online resource (522 pages)
Additional Contributors: Nelissen, W.J.A.
ProQuest (Firm)

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