Up Close & Personal

Up Close & Personal

Customer Relationship Marketing at Work

eBook - 2006
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Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; and more.
Publisher: London : Kogan Page, 2006
Edition: 3rd ed
Copyright Date: ©2006
ISBN: 9780749448745
9780749446918
Branch Call Number: Electronic book
Characteristics: 1 online resource (440 pages)

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