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eBook, 2006
Current format, eBook, 2006, 3rd ed, All copies in use.
eBook, 2006
Current format, eBook, 2006, 3rd ed, All copies in use. Offered in 0 more formats
Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; and more.
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