From Resource Allocation to StrategyeBook - 2005
Joseph L. Bower and Clark G. Gilbert have collected together some of the leading experts on strategy to examine how strategy is actually made by company managers across the several levels of an organization. Is strategy a coherent plan conceived at the top by a visionary leader, or is it formed by a series of smaller decisions, not always reflecting what top management has in mind? Often it is by examining how options for using resources are developed and selected, that we can see how a company's competitive position gets shaped. On the basis of this understanding, we can see better how these processes can be managed.
Publisher: Oxford : OUP Oxford, 2005
Copyright Date: ©2005
Branch Call Number: Electronic book
Characteristics: 1 online resource (501 pages)