Contemporary Issues in Social MarketingeBook - 2013
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing researc...
Publisher: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2013
Edition: 1st ed
Copyright Date: ©2013
Branch Call Number: Electronic book
Characteristics: 1 online resource (259 pages)