Web Copy That Sells

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy Every Time

eBook - 2004
Rate this:

"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications

* quickly turn lackluster sites into ""perpetual money machines""

* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy

* avoid the top three blunders that can wipe out your sales

* convert up to 50% of online prospects into paying customers

* and more "

Publisher: Saranac Lake : AMACOM, 2004
Copyright Date: ©2005
ISBN: 9780814428108
Branch Call Number: Electronic book
Characteristics: 1 online resource (239 pages)
Additional Contributors: ProQuest (Firm)


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at MCL

To Top