Using Sense, Symbol and Story to Design Brand IdentityeBook - 2013
Using a unique blend of the latest market research and leading brand design approaches, Neil Gains examines the importance of brand identity and especially the application of sensory principles to create a strong brand.
Publisher: London : Kogan Page, 2013
Edition: 1st ed
Copyright Date: ©2014
Branch Call Number: Electronic book
Characteristics: 1 online resource (232 pages)