Strategic Brand Engagement
Using HR and Marketing to Connect Your Brand Customers, Channel Partners and EmployeeseBook - 2013
Strategic Brand Engagement is the first book to take a comprehensive, integrated approach to external and internal branding and employee engagement.
Publisher: London : Kogan Page, 2013
Edition: 1st ed
Copyright Date: ©2014
Branch Call Number: Electronic book
Characteristics: 1 online resource (232 pages)