Strategic Brand Engagement

Strategic Brand Engagement

Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees

eBook - 2013
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Strategic Brand Engagement is the first book to take a comprehensive, integrated approach to external and internal branding and employee engagement.
Publisher: London : Kogan Page, 2013
Edition: 1st ed
Copyright Date: ©2014
ISBN: 9780749470142
9780749470135
Branch Call Number: Electronic book
Characteristics: 1 online resource (232 pages)
Additional Contributors: ProQuest (Firm)

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