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Well-designed

How to Use Empathy to Create Products People Love
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Current format, Book, 2014, Available .
Current format, Book, 2014, Available . Offered in 0 more formats
From design thinking to design doing. Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products…

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