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Geodemographics for Marketers

Using Location Analysis for Research and Marketing
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Current format, Book, 2016, Available .
Current format, Book, 2016, Available . Offered in 0 more formats
Geodemographics, the process of analysing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on…

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